I notice a clear pattern in friendship, the age old “best friend”.
One will be attractive, one less attractive.
One is “cooler”, the other “funny”.
It’s very rare to see two “besties” that are equally cool, attractive, funny, charismatic etc.
It’s the contrast that the cooler one wants. It’s the reflected glory the uncool wants.
In my opinion, there is nothing cooler than someone genuinely off the beaten track. Unknown, anonymous. In a realm of freedom that i can’t even imagine.
Actually free seems to fit the bill. 
